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But to expose the myths about journalism began too long ago - and Maupassant, and Capek, and finally, the notorious "second oldest profession." Yet the charm of the legend is stronger ... Myth №1: Sociability and charm - key to success Of course, some educated in early childhood as a journalist are necessary, but not quick reflexes and audacity, as is commonly believed. It is very important to have an endless curiosity and enjoy the new recognition. And, in addition, there should be almost physical need to tell this new surrounding. Such a person can not rest until until it was seen or heard in a coherent story. Here it is impossible to instill a property, it is either already formed or not. As for sociability, it is not so simple here. It is clear that we have to talk, ask questions, not always pleasant, and in general, a few to impose their own society. But it is incorrect to think that journalists do not feel famous embarrassment when dealing with strangers. Ho...

Why require a college degree? Higher education alone is no guarantee of a successful job, experts say. Uncommon for the professional experience of the candidate, his qualifications play a greater role than the presence of his diploma of higher education. However, if the employer will have to choose between the two candidates with good experience, and at the same time one of them would be higher education and the other does not, then most likely he will give preference to the first candidate. The fact that the presence of higher education implies a special knowledge of the candidate, broad vision, the ability to analyze large amounts of information and make appropriate conclusions. In addition, a college education forms the skills of independent work, time management and self-control. However, at this point there is another opinion. Eychary known as a "star", some graduates of prestigious universities, whose ambitions are not always backed up by the necessary...

Anyone who works hard and efficiently, should have a good rest. In the world of major Western business this assertion has long been an axiom and a guide to action. Successful entrepreneurs is considered good form to strengthen the corporate spirit in their companies through the professionally organized leisure activities. But in order to show to the foremost capitalist labor was a success, it should suit the holder still quite rare in our country, but it is very promising profession - event-manager. In a market economy, employers must compete for qualified specialists and do not go to professionals to competitors, but rather proud of their company. Proverb say, irreplaceable people we have, for a long time outdated. And many experts say that encourage staff through economic bonuses only inefficiently. But to hold a private party for her, send employees on an exciting journey at the expense of native companies or to arrange a ceremony of awarding the best specialists (in the i...

After all, at the heart of what we are going to buy, end users, based on a certain technology. Original, and patented by the manufacturer. In our post-conscious business and science have long walk apart, although the serious business has always been based on the best scientific achievements. That is why the most prosperous business-country United States cares and nurtures scientists, encouraging them grants and high salaries. In some large corporations such departments have acquired independent significance and popularity due to its great scientific achievements. For example, R & D at General Electric, R & D in IBM (who made key discoveries in these crazy areas of teleportation, wavelet analysis and quantum computers), and of course, Bell Labs, a division Lucent Technologies, where you would have to work side by side with several dozen Nobel laureates. Now think, what qualities of character and professional knowledge should have a head of scientists and potential Nobe...

This person creates advertising ideas, is involved in negotiations with the strategy and to develop a strategy. Copywriters write slogans and scenarios rollers involved in the writing of briefs, the search for a director, talks with the director, filming and sale of the finished work to the client. Copywriting - is, in fact, work on all aspects of a single project. Usually working on it activated and television, and print advertising, and the Internet, and other areas. Your movie - it's almost your child, and you want it to be all like - the client, the director, the audience. This is a creative work, but at the same time it has a very large percentage of diplomacy and organizational performance. Creativity is probably that you make up. Look up words, listen to people talking on the streets, in the metro, catch phrase, which, in your opinion works well and is ideally suited to the brand. And then it, like a butterfly on a pin, pin up to the project. The birth of the slogan in...