Anyone who works hard and efficiently, should have a good
rest. In the world of major Western business this assertion has long been an
axiom and a guide to action. Successful entrepreneurs is considered good form
to strengthen the corporate spirit in their companies through the
professionally organized leisure activities. But in order to show to the
foremost capitalist labor was a success, it should suit the holder still quite
rare in our country, but it is very promising profession - event-manager.
In a market economy, employers must compete for qualified
specialists and do not go to professionals to competitors, but rather proud of
their company. Proverb say, irreplaceable people we have, for a long time
outdated.
And many experts say that encourage staff through economic
bonuses only inefficiently. But to hold a private party for her, send employees
on an exciting journey at the expense of native companies or to arrange a
ceremony of awarding the best specialists (in the industry) - a great way to
encourage team.
But still easy to mess up, if you approach the organization
of such amateurish actions. That is why the event-manager can not be likened to
the toastmaster, emcee or Entertainer of the Soviet dispensary. Compare this
specialist in corporate events with the director of the festival 20 years ago,
Neptune - like trying to find something in common between GM and
"treterazryadnikom" who knows only what the queen is different from a
horse. Although it would seem, both players ...
Field of activity
Thus, event-manager - a person who is engaged in the
organization and coordination of the various parties in the interest of
companies, groups or individuals. Event-management is divided into corporate
and commercial. It is clear that those who specialize in the first, service
companies, in the second - private individuals. Typically, a "joker"
seek those who have money, but no free time to implement their plans, or those
who used to trust professionals such tasks.
What is included in their competence? Many wealthy people
prefer to celebrate significant events for them, such as an anniversary, a
wedding or a professional triumph, in a big way. And here without the help of a
specialized agency employees can not do.
Incidentally, it should be said that the domestic
event-managers willing to undertake to implement the most original customer
preferences. A classical music concert at the metro station? Feast on the
highest level on the ice the Gulf of Finland? This stage has already passed in
the event-industry. Who knows, maybe in the short term, these experts will send
wealthy gentlemen on a picnic to the top of Mount Everest or to conduct tours
on the near-Earth orbit.
Of course, in the area of special professional interest in
event-management is the corporate sector. This is a huge field of action: you
can conduct various presentations, business meetings, conferences, and promote
brands with the help of bright memorable shares. For example, one major Western
company arranged for the athletics festival for everyone. The organizers have
managed to persuade the Sunday run almost 100 thousand. Man. As a result, not
only a lot of people in varying degrees, have joined to a healthy lifestyle,
but it turned out that an increase in the demand for products the company has
been registered in the following months. In general, if earlier union predecessors
event-management people were taken to the track for the show, but now it has
become part of the marketing strategy.
Such experts are divided on the staff of companies (usually
such a luxury can afford a sufficiently large corporations), the specialized
agencies and the "free artists" workers, once created a name for
itself and thus no shortage of clientele. In addition, the representatives of
the profession include art directors night clubs, organizers of various
psychological interventions (eg, communication, training or training Me, the
purpose of which - in a relaxed atmosphere, for example, a country boarding
teach lonely, sometimes diffident participants build interpersonal
communication with strangers people).
It should be said that in the event of individual firms, the
role of manager takes on himself the boss, the HR manager or staff
psychologist. But not always like universalism, especially if it is based on
the surface (or amateurish) understanding of the task leads to positive results.
professional duties
It just seems that there is nothing easier than to arrange a
festival or presentation. In fact, for each party a success, some award
ceremony or a wedding worth tremendous organizational work. Judge for yourself:
first event manager has to listen to a lot of more or less distinct customer
requirements, and then compose and send for approval scenario plan events. And
then to put together the right day and time, all the necessary resources, so
much so that the quality was at the height, and also meet your budget.
Those who believe that professional routine
"entertainer" consist of the glamorous parties, tasting exquisite
gastronomic masterpieces and wine, is deeply mistaken. Quarrel with a drunk
captain of a cruise boat on the deck of which a few hours to be held theatrical
corporate party in a pirate style, hoarse traded supplier of balloons and
roses, personally instructed the waiters to those served to guests champagne at
the precise moment the battle chimes or earlier or later, to check how things
are going in the kitchen - all of this daily reality for such a specialist.
However, as the bright lights of the club rooms and chat with the stars of show
business.
Typical duties of event managers:
be able to find a
common language with any customer to work together to develop a plan of action;
have in stock
ready-made program strategy for corporate events: conferences, seminars, themed
trips, trainings, if necessary, to propose them as a run-on practical
solutions;
to find optimal
conditions, a suitable site, equipment, participants of the show, and so on. d.
to negotiate and
monitor implementation of the contract with the sub-contractors involved in the
project;
manage staff involved
in the preparation and holding of shares, as well as to communicate effectively
with his own team;
in time to inform the
customer about the preparations for the event, mentally competent to settle any
conflicts with the client in the process of cooperation;
to carry out a
preliminary project budget calculation and control the execution of line-item.
Delicate taste, steel grip
All of the above - just a small list of qualities that
should have a successful event manager. In addition, in this profession it is
difficult to do without the artistic, creative abilities, but also need to be a
little techie to understand how the audio and lighting equipment, mist
generators, stage mechanics and so on.
And, of course, the name of the profession suggests that a
person must be an excellent organizer. Manager of any type can not do without
the ability to prioritize and at any cost to achieve the set of intermediate
and final objectives, without the ability to work with a wide variety of
information, anywhere to keep up with all able to agree. Add to this charism
(without professional entertainers and the art director can not do), the talent
of persuasion - and you get a portrait of a successful event manager.
"Competition in the market tough enough - says the
event-manager Irina. - To a potential customer is not headed for another
agency, it is necessary to have information and be able to go to answer any of
his questions. If there is something you do not know and ask prospective
interlocutor to call back later, most likely, it will appeal to a competent
specialist. So you have to have complete information about everything and be
able to communicate clearly, literally on the fingers, to explain to the client
that a cheap "sound" for a couple of hundred dollars just stun the
party guests, and they can not communicate normally. In addition, the
low-quality speakers at any time can become unusable. But expensive
professional equipment will create a very special, intimate atmosphere in the
room and on the dance floor. And in this way will have to chew for a fastidious
customer every nuance. "
If we talk about the top five primary qualities event
manager, it:
sociability, open
cheerful character, with its appearance;
high efficiency and
ability to handle stress;
creative thinking;
commitment to
continuous self-improvement;
innate leadership
qualities.
Phlegmatic, homebody, people who are prone to sedentary,
strictly regulated activity, better to keep the nerves and look for a quieter
way to make money.
But I must say that now in the profession, in most cases,
people come in, do not have special education. Most often among event-managers
meet former musicians, actors, artists, designers, journalists and historians.
Very useful and knowledge in the field of psychology.
By the way, the agencies themselves prepare new employees,
recruiting trainees and enrolling the best of them in the state. Moreover, many
such firms are not too favor recent graduates with producers or the director's
"crusts", which immediately apply for higher positions. Practice
shows that any one university can not teach arrange holidays, because everyone
graduates still have to learn the profession from scratch. In fact, success in
event-management is a combination of accumulated experience and personal
qualities available. And very important practice, which allows over time to
grasp all the subtleties of craft, and a great desire to achieve heights in the
beloved.
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